Yes to 0–4 questions: Curious but cautious. Your company may not be ready. Start by getting yourself and some friendly colleagues up to speed:

• Read lots of relevant blogs and recommend them to peers within the company
• Grab our feeds to start: http://feeds.ogilvypr.com
• Get an RSS reader on your desktop and set one up for a colleague
• Subscribe to Google alerts (email) and Technorati search strings (RSS) for your brand(s)

Yes to 5–8 questions: Hungry to hear. Your organization is ready to listen. Start by introducing your organization to what it's all about. Here are a few things to get you started:

•     Email relevant blog posts to leaders within the company
•     Set up an RSS reader for the CEO and CMO of select, relevant blogs mixed with traditional news sources
•     Do a brown bag session for all takers on any one of a number of key phenomena: blogs, YouTube, social networks, wikis, Web 2.0, mombloggers (choose one per session)
•     Start a personal blog and post on issues that intersect with your business (but no mention of your clients or confidential matters)
•     Implement a blogging policy within your company
•     Share your organization's Wikipedia article internally
•     Set up an internal CEO blog for employees (this gets everyone more comfortable with the idea of non-legal-department-mediated communication)
•     Go to a Word of Mouth Marketing Association conference — it's a great forum for organizations to share ideas about word of mouth programs (we are members)

Yes to 9–12 questions: Excited to engage. You are probably more ready than most. If you have already done your "listening" program, then start brainstorming about how you can create a bridge to stakeholders in the social media space:

    Hire a video blogger to cover the next company event
    Identify the most influential bloggers, message board posters and reviewers for your business
    Blog a conference
    Create a blog(s) at some level of the company
    Share the WOMMA Ethical Blogger Contact Guidelines to get everyone on the same page and come up with ideas to involve customers in the creation of products and services
    Ask relevant bloggers what they think of an initiative (if it's secret, you can ask them not to blog on it)
    Set up a wiki internally as a collaborative worksite (extranet)
    Imagine a way you can co-create a product or service with your customers or constituents
    Create a Flickr gallery of something related to your business
    Edit some company videos into 2:00 segments and put them on 6 of the video sharing sites to drive traffic back to you
    Be social...